10 Famous Things in Singapore to Buy: Ultimate 2025 Shopping Guide

Singapore, the vibrant island city-state known for its futuristic skyline and multicultural heritage, is a paradise for shopping enthusiasts seeking both value and luxury. Whether you're visiting from India or elsewhere, Singapore offers a treasure trove of unique souvenirs, local delicacies, and luxury items that make for perfect mementos or gifts.

Singapore has earned its reputation as one of Asia's premier shopping destinations for good reason. The city combines tax-free shopping opportunities, a wide range of international and local brands, and a shopping infrastructure that spans from ultra-luxurious malls to vibrant street markets. For Indian travelers especially, Singapore presents a unique opportunity to access products and brands that may be unavailable or significantly more expensive in India. Some of the famous things in Singapore to buy for India include high-quality electronics, branded fashion, traditional souvenirs, and specialty food products—making them perfect gifts or personal keepsakes to bring home.

What makes shopping in Singapore particularly appealing is the city's commitment to authenticity and quality. Strict consumer protection laws ensure that the famous things in Singapore to buy are genuine, whether you're picking up the latest electronics from Sim Lim Square or browsing traditional crafts in Chinatown. This guide will help you navigate Singapore's diverse shopping landscape and discover the most worthwhile purchases suited to your preferences and budget.

Traditional Singaporean Souvenirs

Singapore offers a wide range of traditional souvenirs that capture the essence of its rich multicultural heritage. Among the famous things in Singapore to buy, these iconic keepsakes serve as authentic cultural mementos, perfect for visitors looking to take home a piece of the Lion City’s unique charm.

1. Merlion Souvenirs

The Merlion, as Singapore's national icon, appears on countless souvenir items and represents the most recognizable famous things to buy in Singapore. This mythical creature with a lion's head and fish's body symbolizes Singapore's origins and transformation.

  • Merlion Figurines: Available in various sizes and materials, from keychain miniatures to elegant porcelain models. The official Singapore Tourism Board Merlion figurines from Raffles City Shopping Centre offer the highest quality, with prices ranging from affordable keychains (SGD 5-15) to collector-quality statues (SGD 50-300).
  • Merlion Chocolates: Deliciously shaped confections that make for edible mementos. The Cookie Museum at Parkway Parade offers handcrafted chocolate Merlions with different flavor infusions, including local favorites like pandan and lychee.
  • Merlion Snow Globes: A whimsical way to remember Singapore's skyline. The most detailed versions include not just the Merlion but miniature representations of Marina Bay Sands, the Singapore Flyer, and other iconic buildings.

These iconic keepsakes are perfect for tourists looking to bring home a quintessential piece of Singapore. When visiting popular attractions while on a couple's getaway in Singapore, you'll find these souvenirs readily available at most gift shops.

2. Traditional Crafts

Beyond Merlion souvenirs, Singapore offers a variety of traditional crafts that reflect its multicultural heritage. These artisanal products represent some of the most authentic famous things in Singapore to buy for those seeking items with cultural significance.

  • Peranakan Porcelain: Colorful ceramics featuring intricate patterns that reflect Singapore's Peranakan heritage. Visit Kim Choo Kueh Chang for authentic pieces.
  • Batik Textiles: Beautifully dyed fabrics that showcase traditional Southeast Asian artistry. Authentic batik is created using a wax-resist dyeing technique that produces distinctive cracked patterns.
  • Chinese Calligraphy: Customized artwork featuring your name or inspirational sayings, available at the Cultural Corner at Chinatown Heritage Centre. Master calligraphers create these works using traditional brushes, ink, and techniques passed down through generations.

Famous Singaporean Food Products to Buy

Singapore's reputation as a food paradise extends to its packaged delicacies, making them perfect souvenirs. Among the famous things in Singapore to buy, local food products like kaya jam, bak kwa, laksa paste, and traditional snacks allow you to take home the rich and diverse flavors that define the nation’s culinary landscape.

Food CategoryPopular BrandsPrice Range
Kaya (Coconut Jam)Ya Kun, Nyonya, Raffles HotelSGD 5-15 per jar
Bak Kwa (Barbecued Meat)Bee Cheng Hiang, Lim Chee Guan, FragranceSGD 35-55 per 500g
Snacks & ChipsIrvin's Salted Egg, The Golden DuckSGD 8-16 per pack
Cookies & ConfectioneryBengawan Solo, The Cookie MuseumSGD 15-30 per box
TeaTWG Tea, Tea ChapterSGD 25-50 per tin

1. Kaya (Coconut Jam) - A Breakfast Essential

Kaya (Coconut Jam) steamed bread

Among the famous things to buy in Singapore, kaya jam stands out as a uniquely local delicacy that captures the essence of Singaporean breakfast culture.

  • Ya Kun Kaya: The original recipe from the famous kaya toast chain that has been operating since 1944. Their kaya has a smoother consistency and comes in traditional glass jars that make for excellent gifts.
  • Nyonya Kaya: Traditional Peranakan-style kaya with a richer flavor profile and slightly coarser texture. Often made with pandan leaves that give it a distinctive green color, this variety is less sweet and has more pronounced coconut notes.
  • Raffles Hotel Kaya: Premium version from the historic hotel, elegantly packaged for gifting. This luxury version uses higher quality ingredients and comes in a signature packaging that references the colonial heritage of the iconic Raffles Hotel.

2. Bak Kwa (Barbecued Meat) - Singapore's Premium Jerky

These sweet and savory dried meat slices (similar to jerky) come vacuum-sealed for easy transport. Each brand has its unique flavor profile, and while pork is traditional, chicken and beef variants are now available for those with dietary restrictions.

  • Bee Cheng Hiang: Singapore's most famous brand with outlets island-wide. Their signature sliced pork Bak Kwa has a balanced sweet-savory profile with hints of caramelization from the grilling process. Their vacuum-sealed packaging ensures freshness for weeks.
  • Lim Chee Guan: Premium quality with less sugar, requiring advance order during Chinese New Year. Their Bak Kwa is known for being more tender and having larger slices with a more pronounced charcoal flavor.
  • Fragrance Bak Kwa: More affordable option with a sweeter flavor profile. Their minced meat variant has a more uniform texture that some prefer, and they offer innovative flavors like spicy and black pepper.

3. Singapore-Exclusive Snacks and Treats

  • Irvin's Salted Egg Fish Skin and Potato Chips: The famously addictive snacks that often have tourists loading their suitcases. These crunchy treats are coated with real salted egg yolk that gives them a unique savory-rich flavor with a slight sweetness.
  • Pandan Cake: Light, fluffy, and fragrant sponge cakes from Bengawan Solo. This bright green chiffon cake gets its color and distinctive aroma from pandan leaves, sometimes called "Asian vanilla."
  • Prima Taste Meal Kits: Authentic Singapore laksa, curry, and mee siam preparation kits. These convenient boxes contain all the essential spice pastes, sauces, and garnishes needed to recreate famous Singaporean dishes at home.
  • TWG Tea: Singapore's luxury tea brand with exclusive blends like Singapore Breakfast and Crème Caramel. Founded in 2008, TWG has established itself as a global premium tea brand with Singaporean roots.
  • Durian Products: For the adventurous - vacuum-packed Mao Shan Wang durian paste, cookies, and chocolates. While fresh durian can't be taken home due to its strong odor, these processed products offer a more travel-friendly way to enjoy the "king of fruits."

These culinary souvenirs allow you to recreate the flavors of Singapore back home. The best season to visit Singapore for food shopping is during the Great Singapore Sale (June-August) when many of these items are discounted.

Luxury and Designer Purchases

When it comes to high-end shopping, Singapore stands out as a premier destination in Asia. The city offers tax advantages and exclusive designs that make luxury items among the most coveted famous things in Singapore to buy.

1. Singapore Designer Brands Worth Exploring

  • Charles & Keith: Affordable luxury footwear and accessories with a distinctive Singaporean aesthetic. This homegrown brand has expanded globally but still offers Singapore-exclusive collections that can't be found elsewhere.
  • MATTER Prints: Ethical, artisan-made apparel featuring traditional Asian textile techniques. This socially conscious brand works with artisan communities across Asia to create modern designs using traditional methods like block printing, ikat, and handloom.
  • Skin Inc: Customizable skincare developed in Singapore that's gained international acclaim. Founded by former tech executive Sabrina Tan, this innovative skincare brand pioneered the concept of customized serums.
  • Onlewo: Home accessories and fabrics featuring Singapore-inspired prints. Their designs celebrate Singaporean heritage with motifs drawn from Peranakan tiles, traditional shophouses, local flora, and iconic neighborhoods.
  • Supermama: Award-winning modern porcelain that blends Japanese craftsmanship with Singaporean identity. Their signature blue and white porcelain plates feature Singapore icons rendered in a traditional Japanese style, creating a cross-cultural product that represents Singapore's cosmopolitan character.

2. Electronics and Gadgets (Duty-Free Advantages)

Singapore offers tax advantages for electronics purchases, with prices typically lower than in India. International warranties, authentic products, and the latest models make electronics among the famous things to buy in Singapore for tech enthusiasts. The most competitive locations include:

  • Sim Lim Square: For serious tech enthusiasts and bargain hunters. This multi-level complex houses hundreds of electronics vendors selling everything from computer components to cameras and smartphones.
  • Funan Mall: Tech meets lifestyle with curated shopping. Recently renovated, this mall focuses on technology and innovation with a more upscale shopping experience.
  • Challenger at Bugis Junction: Singapore's largest tech retailer. With a wide selection of brands under one roof and knowledgeable staff, Challenger offers a more straightforward shopping experience.

Famous Things in Singapore to Buy for Indian Travelers

Indian visitors to Singapore often look for products that offer better value, exclusivity, or are unavailable back home. These items represent some of the most famous things in Singapore to buy for India, offering both quality and attractive pricing. From electronics and fashion to skincare and cultural souvenirs, Singapore’s shopping scene has plenty of famous things in Singapore to buy that appeal to Indian shoppers.

1. Beauty and Cosmetics

For Indian travelers, Singapore offers unprecedented access to international and Asian beauty brands at competitive prices. These cosmetic products rank among the most famous things in Singapore to buy for India, with many items unavailable or significantly more expensive in the Indian market.

  • Singapore-exclusive SK-II products: Limited edition sets not available in India, especially the Facial Treatment Essence. This Japanese luxury skincare brand offers special packaging and formulations in Singapore that can be up to 25-30% cheaper than in India.
  • Innisfree and Laneige: Korean beauty brands with wider ranges than available in India. While these K-beauty brands have entered the Indian market, their presence in Singapore offers a much more extensive product selection and often newer releases.
  • Sephora exclusives: The Singapore flagship at ION Orchard features over 20 brands not yet launched in the Indian market. Brands like Drunk Elephant, Summer Fridays, and Glow Recipe have limited or no distribution in India.

2. Chocolates and Confectionery (Perfect for Gifting)

  • Jewel Changi's signature Bengawan Solo pandan cookies: Exclusive to Jewel Changi Airport, these elegant cookie sets feature Singapore's iconic Supertrees packaging. The butter cookies infused with pandan essence make for beautiful gifts that represent Singapore's flavors.
  • TWG Tea infused chocolates: Luxury treats combining fine tea and premium chocolate. These ganache-filled chocolates incorporate TWG's signature tea blends like Singapore Breakfast, Earl Grey, and Vanilla Bourbon for a sophisticated flavor profile.
  • Janice Wong artisanal chocolates: Singapore's celebrity chef creates edible art with local flavors. Her paint palette-inspired chocolate sets feature unique flavors like kaya, laksa, and chili crab that represent Singapore's diverse culinary heritage.
  • Exclusively flavored KitKats: Limited edition flavors like Durian and Salted Caramel. Unlike the wide variety available in Japan, Singapore offers a curated selection of locally-inspired KitKat flavors that can't be found in India.

3. Household Items and Specialty Products

  • MUJI products: The Japanese minimalist brand offers items at lower prices than in India. MUJI's stationery, organization solutions, and textiles combine functionality with minimalist aesthetics. The transparent containers, in particular, are popular for their versatility and stackability.
  • Singapore-designed homeware from brands like Supermama and Scene Shang. These local designers create products that blend Asian heritage with contemporary design sensibilities, offering unique décor pieces that serve as conversation starters.
  • Tiger Balm products: The expanded range includes formulations not available in India. While basic Tiger Balm is available worldwide, Singapore offers specialized variations for different uses, from muscle pain to mosquito bites and headache relief.

1. Orchard Road: The Premier Shopping Boulevard

As Singapore's most famous shopping district, Orchard Road represents the pinnacle of retail therapy in the city-state. This 2.2-kilometer stretch offers the widest selection of famous things in Singapore to buy, from luxury brands to unique local products.

  • ION Orchard: Luxury and mid-range international brands under one roof. The distinctive futuristic architecture houses eight levels of shopping, with luxury brands concentrated on levels 1-3 and more affordable options in the basement levels. Don't miss ION Art Gallery on level 4, which showcases Singaporean artists and offers unique artistic souvenirs.
  • Takashimaya Shopping Centre: Japanese department store with excellent souvenirs. The basement food hall is a treasure trove of famous things to buy in Singapore, from local snacks to international gourmet items. Their dedicated Singapore souvenirs section on level 3 offers carefully curated items that go beyond typical tourist trinkets.
  • Design Orchard: Showcase of Singapore designer products. This newer addition to Orchard Road specifically focuses on Singaporean brands and designers, making it the perfect place to discover unique local products you won't find elsewhere. The rooftop garden provides a peaceful respite from shopping.

2. Bugis Street: Budget Shopping Paradise

For affordable shopping with authentic local flavor, this historic district offers some of the best bargains on famous things in Singapore to buy:

  • Bugis Street Market: Singapore's largest street market with over 800 stalls. Once notorious as a red-light district, today's Bugis Street is a maze of over 800 stalls selling everything from fashion and accessories to electronics and souvenirs. The air-conditioned interior makes it more comfortable than traditional outdoor markets.
  • Bugis Junction: Connected to the street market but air-conditioned. This modern mall connects directly to Bugis Street Market, offering a more upscale shopping experience with mid-range international and local brands. The Colonial-era architecture gives it a distinctive character.

3. Chinatown: Cultural Shopping Experience

The historic district offers traditional goods in an atmospheric setting with preserved pre-war shophouses and bustling street activities:

  • Chinatown Street Market: Traditional Chinese products and souvenirs. Pagoda Street forms the heart of this vibrant market where you can find everything from traditional Chinese medicine to silk garments and handcrafted items. The lantern-decorated streets create a festive atmosphere year-round.
  • Chinatown Complex: Singapore's largest hawker center with shopping. Beyond food, the upper floors house shops selling traditional Chinese products, textiles, and custom-made garments. It's less touristy than the street market, with more authentic goods at local prices.

4. Little India: Vibrant Shopping District

Little India, Singapore

Particularly comfortable for Indian visitors with colorful merchandise and familiar flavors, this neighborhood offers unique shopping opportunities:

  • Mustafa Centre: 24-hour shopping complex with competitive prices. This massive establishment spans multiple buildings and sells almost everything imaginable, from electronics and gold jewelry to groceries and clothing. Open 24/7, it's particularly popular for late-night shopping when other malls are closed.
  • Little India Arcade: Traditional Indian-influenced Singaporean goods. This restored conservation building houses boutiques selling traditional Indian clothing, textiles, handicrafts, and jewelry. The narrow corridors and small shops create an intimate shopping experience reminiscent of markets in India but with a distinct Singaporean touch.

Packaging and Transportation Tips

After finding all those famous things to buy in Singapore, getting your purchases home safely becomes the next concern. Singapore offers numerous services to help tourists safely transport their shopping treasures back to their home countries.

  • Vacuum Packing Services: Available at Changi Recommends and major shopping malls. These services can compress clothing and soft goods to save luggage space and protect items from moisture.
  • International Shipping Options: SingPost and DHL Express have locations throughout Singapore. For bulky or fragile items, shipping directly to your home might be more practical than carrying them with you.
  • Customs Regulations: Indian residents can bring duty-free goods worth up to ₹50,000 for stays over 3 days. Be aware of specific restrictions on items like alcohol (2 liters) and tobacco products.
  • Luggage Solutions: Consider purchasing an expandable suitcase or foldable duffle bag. Many tourists buy an additional bag in Singapore to accommodate their shopping.

Conclusion

Singapore offers an impressive array of shopping options catering to every budget and preference. From traditional souvenirs that capture Singapore's unique identity to luxurious designer goods and exclusive food items, the famous things in Singapore to buy will satisfy even the most discerning shoppers.

For Indian travelers especially, Singapore presents opportunities to purchase items that might be unavailable or significantly more expensive at home. Whether you're looking for electronics, cosmetics, designer fashion, or simply authentic local souvenirs, Singapore's retail landscape has something special waiting for you.

For more information and assistance, contact us at +91 7400453140 or visit frenzyholidays.com.

Famous Things in Singapore- FAQs

What are the absolute must-buy items in Singapore for Indian travelers?

Electronics, Korean beauty products, TWG teas, Tiger Balm, Bak Kwa, Kaya jam, and Singapore-exclusive designer items.

How does the GST refund work in Singapore?

Keep receipts for purchases over SGD 100 from participating retailers and process your refund at Changi Airport before departure.

When is the best time to plan a shopping trip to Singapore?

The best season to visit Singapore for shopping is during the Great Singapore Sale (June-August).

Are electronics really better value in Singapore compared to India?

Yes, especially Apple products, cameras, and gaming consoles, with international warranties and tax refund benefits.

Where should I shop for authentic Singapore souvenirs?

Chinatown for traditional items, Design Orchard for local designer products, and Bugis Street for budget souvenirs.

Can I bargain while shopping in Singapore?

Only in places like Bugis Street and Little India. Malls and department stores have fixed prices.

Which shopping district is best for Indian travelers?

Little India for familiar products and Mustafa Centre for 24-hour shopping with competitive prices.

What famous things in Singapore to buy are unique to the country?

Merlion souvenirs, Peranakan porcelain, Singapore-exclusive LEGO sets, and RISIS gold-plated orchids.

How can I ship my purchases back to India?

Use SingPost, DHL services available at major malls, or check with your hotel for shipping arrangements.

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